Originally started as a magazine, GAY TIMES proved to be a vital source for the LGBTQ+ community, fostering an audience hungry for representation at a time when LGBTQ+ communities in Britain faced social and political rejection. GAY TIMES Magazine has grown with the community over the past five decades, holding their hands through Section 28, the AIDS crisis, Pride celebrations and many other historic moments.
It’s this legacy and rich history that empowers us to be a leading LGBTQ+ storytelling. Using our insight, expertise and experiences to deliver cutting edge content and campaigns that work for brand partners and our audience.
GAY TIMES Group in 2020 is a very different organisation to how it began. The magazine is a huge part of our DNA but it only makes up around 7% of our overall output. Our production and creative capabilities have grown significantly in recent years, building our consultancy and integrated campaigns for globally leading brands such as Apple Music, Coca Cola, Facebook and many others.
GTX: Our in-house agency boasts clients such as Apple, Coca-Cola, Adidas, Instagram and many others. Our approach is always rooted in authentic storytelling, never forcing brand purpose but always activicating in a way that is true to our partner. We leverage our globally reknowned LGBTQ+ creative networks to work across both editorial and branded content in order to seamlessly integrate partner brands into our editorial ecosystem.
Our approach is often integrated with cross-departmental teams that bring strategy and campaigns ideas to life.
GTX is split across three departments.
Approaching LGBTQ+ as a marketeer can be a daunting task, our role is often gatekeepers of campaigns across different brands and agencies, ensuring campaigns avoid stereotyping or “rainbow washing”. We currently serve no 5 of the world's leading brands through their LGBTQ+ and Pride campaigns, messaging and advertising.
Our studios team is built up of creatives and project managers across all creative disciplines. From design, to photography, illustration or copywriting, our community is famed for their creativity and our studios team is no exception.
Brands that create bespoke experiences and events for LGBTQ+ consumers are shown to proven to creating lasting relationships. Our leading experiential team and producers are responsible for designing, producing and running some of the world’s biggest LGBTQ+ events, including ourflagship queer entertianment and culture event; GAYTIMES Honours.
No other queer publication is like us. Our legacy is a pioneering print publication for LGBTQ+ people, but our now is a multi-faceted media platform with the largest social reach of any organisation like us, globally. Inspiring, insightful and intelligent, we champion diverse voices from across the LGBTQ+ initialism, engaging loyal audiences and collaborating with some of the biggest queer stars in the world.
Whenever you partner with GAY TIMES - we donate a percentage of your partnership value to Amplifund; our global philanthropic project that amplifies vital LGBTQ+ media where its needed most.
In a mission and movement that reflects GAY TIMES’ activism and vital community roots, Amplifund supports micro and small media and activist based organisations around the world, who provide vital sources of information to LGBTQ+ people facing prejudice, persecution and discrimination from government, the mainstream media and society.